Explainer videos are short, concise and audiovisual presentations that convey complex information, concepts or processes in a clear and understandable way. They use animation, graphics, text, speech and music to present information to viewers in a simple and entertaining way.
The main purpose of explainer videos is to simplify and explain complex topics. They can be used in a variety of fields including business, educational institutions, medical education, technical instruction, marketing and many more. Explainer videos help to visualize abstract or difficult concepts and translate them into an easily understandable form.
Explainer video produced for iab austria 2017
The characteristics of explainer videos are:
Clear and simple content: Explainer videos are characterized by clear and simple language. You use clear and concise words to convey content in an understandable way, avoiding complex technical terms or jargon.
Visual support: Explainer videos use animation, graphics, charts, or illustrations to introduce visual elements and help viewers understand the content better. The visual elements serve to simplify and visualize complex information.
Structured presentation: Explainer videos often follow a clear structure to present the content logically. They may be broken down into different sections or chapters to give viewers a clear overview of the content and aid in the learning process.
Brevity and conciseness: Explainer videos are usually short and to the point. You focus on the most important information and avoid superfluous details. This makes them effective and engaging for the audience.
The advantages of explainer videos are:
Improved understandability: Explainer videos help convey complex information in an understandable way. Visual elements and clear storytelling make the content easier for viewers to grasp and retain.
High attention: Explainer videos are often attractively designed and use visual effects to attract the viewer's attention. This keeps the audience focused and more engaged with the content.
Increase in retention: By combining visual and auditory elements, explainer videos enable better retention of information. Studies have shown that people retain visual content better than plain text information.
Consistent Message: Explainer videos provide a consistent presentation of the message or concept. Every viewer gets the same information presented in the same way, resulting in consistent and clear communication.
Increased reach and sharing: Explainer videos are great for sharing across platforms and social media. They can easily go viral and reach a wide audience, leading to a greater reach for the information conveyed.
Explainer videos are an effective means of communication that simplify complex content and make it accessible to different target groups. They offer an entertaining and informative way of imparting knowledge and are therefore used in many areas.
The Drehstrom film production is certified with the quality mark “Certified Austrian Film Producer” from the Association of the Film and Music Industry of the Austrian Chamber of Commerce for particularly qualified film producers.Connect with the Drehstrom film production on the following social media platforms:
 |  |  |  |  |
Clicking on the symbols takes you to the corresponding social media pages of the film production (external links).
