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IMAGE FILMS

Image films quickly convey the image and identity of a company, a brand, a product or a person. They serve to build a positive image, arouse emotions and arouse the interest of the target group. An atmospheric and appealing impression is conveyed through the use of moving images, music, language and visual effects.

The advantages of an image film lie in its ability to transport complex messages in an easily understandable and emotional way. In contrast to pure text or image content, an image film can convey information more quickly and at the same time create a stronger emotional connection with the viewer.


Image film produced for Pulmonx International 2024

Here are some of the main advantages of an image film:

Company presentation: An image film can be used to present the company, its history, mission and values. He can impress and convince potential customers, investors and business partners.

Strong visual impact: An image film uses moving images to tell visually appealing stories. The combination of images, music and text creates an impressive visual impact that is memorable.

Emotional Impact: A corporate video has the potential to evoke emotion and create a personal connection. Through the use of music, actors and inspiring stories, strong emotions such as joy, enthusiasm or compassion can be aroused.

Increase in credibility: A well-produced image film can increase the credibility of a company or brand. It makes it possible to present core values, corporate philosophy and quality standards in an authentic way and to gain the trust of the target group.

Viral potential: Through the use of social media platforms and online channels, an image film can achieve a large reach and be distributed virally. If the film is engaging and interesting, there is a chance that viewers will share it, which can lead to an exponential increase in viewability


There are many possible uses for an image film. Here are some examples:

Branding: Image films are an effective tool for communicating the image and personality of a brand. They can help build and solidify the desired brand image.

Product promotion: An image film can be used to present a specific product or service in an attractive and informative way. By demonstrating features and benefits, the film can capture the interest of potential customers.

Employee recruitment: Image films can help to attract qualified employees by vividly presenting the work environment, corporate culture and career opportunities - in this case one also speaks of employer branding videos.

Events and presentations: At events, trade fairs or presentations, an image film can be used as an introduction or supplement to attract the attention of the audience and convey the core messages.